(n.d.). As Nike has done this by providing the good customer service and, even when customer face any type of problem so they can send email to the Nike for get rid from, their problem related purchasing, Nike would solve their problems within working days and, customers can solve their problems with help of websites and sending them emails. Copy URL. For marketing and selling Nike is already using Internet web mode, any future marketing strategy should consider telecommunications and information technology advancements as they can go on twitter, face book as these websites are mostly accessed by youngsters which could be the fan of Nike. Grâce à son logo mondialement connu et facilement reconnaissable, Nike a pu assurer sa notoriété. In 2000, in the western economies a great issue of ageing affected the buyer’s choice as it could lead to change the demand from sportswear to comfort wear shoes. Consumer behaviour in relation to premium products. Nike's Influencer Marketing Strategy. This is accomplished by evaluating their social media marketing strategy with the N-Rel framework along with metrics and key performance indicators. Page 28, This research will be an attempt to access the importance and affectivity of new media in advertising. (Deng, 2009). (n.d.) Retrieved, January 1, 2016 [STRATEGIC MARKETING PLAN OF NIKE] : Nike’s strength is also having valuable and non-replicable products, which are it has, : Nike is considered as fully innovative company that, d potential customers marketing, so they have a better perception of the brand, the. Implantación y control de la estrategia de marketing, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, “Just Done It”--- Nike’s New Advertising Plan Facing Global Economic Crisis, The Creativity and effectiveness of Interactive Digital Media on Advertising, Relationship between Demographic and Internet Usage, Understanding Structural Equation Modeling, SEGMENTATION, TARGETING AND POSITIONING STRATEGY OF NIKE & BUYING DECISION ANALYSIS. The Changing Shape of Nike Marketing Strategy. No plagiarism, guaranteed! Thanks to exceptional branding and marketing strategy throughout the years, Nike has become one of the most loved brands today. As the motivational Slogan of Nike is “Just Do It” with the marketing campaigns which, emphasis the fitness, competition and sportsmanship, consumers having the high quality based, products and a spirit of achieving the confidence where younger consumers can get benefit from. (Douglas and Wind, 1987). quality products timely (Nike.inc. Retrieved March 2016, from panmore: . It’s worth talking about the Marketing Mix of Nike, considering the way the company transformed with time and with the changing needs of its target customers and still managed to be the leading sportswear brand in the world. http://matthopkinspsumarketing.blogspot.com/ (n.d.). Implementation of brand differentiation strategy is allowed by Nike’s brand name which is a tangible but important factor to ensure future success and maintain its current leadership and market share. The heart of Nike, Inc.’s growth strategy is innovation. As Nike is the integrated, part of the American and world culture, the brand power is basically increased and difficult to, replicate. Read more. nike brand. So this has, made the consumers to have positive image of Nike in their minds which can increase their, purchasing decisions and behavior towards the Nike products. So Nike should follow this strategy in future and try to remain dominant over its rivals through the marketing strategy. http://marketrealist.com/2014/12/nikes-target-market-today-and-tomorrow/. and other operational units (Nike Marketing Mix). Beside this, the financial budget of this marketing plan has been discussed which is been forecasted by reviewing Nike’s previous years revenue and marketing expenses figures. © 2008-2020 ResearchGate GmbH. equity brand, like Nike, however, this would not be possible rise in prices (Blogspot). January 1, 2016 [STRATEGIC MARKETING PLAN OF NIKE] Retrieved from http://sales-management-, . (Wilsey, M., & Lichtig, S.). competition with Adidas and Reebok and also to expand its target market. having superior quality, style and reliability. This research is particularly outstanding for the reader because it will analyze the STP strategy of a well-known company that produces sports equipment, which is Nike. Nike Inc. (2016, 02 29). Although some studies have already been conducted in Pakistan but they are generic in nature and not discussed thoroughly all the channels of digital media. Noto (2007) said that most of the automobile companies have become increasingly selective to choose the activities to perform internally. (n.d.). This strategy will also consider the threats of entering into a new market and supply of sufficient funds and labour in terms of applying the strategy. they have continuous improvement in their production by incurring low cost with increased level, strong patents and copyrights on its products so that they would not copied easily and remain, continually strives to bring new thing in their products for their target market and this is done, through their Research and development department which has strength and much resources and, ideas to produce new things in the market. the Nike’s objectives and marketing strategies in terms of its 4ps that is it is shown that Nike can offer and increase its product range by offering other related products as aerobic products to its customers and set value-based pricing strategy accordingly, and for new offerings it can increase its other media other than commercials that is it can focus more on social media to promote its new products and it may expand its business in other countries as China, Middle-East etc. Invested interest and participation in international and non-for-profit organizations (Ex. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Nike is established in 1972 by former university of Oregon star Phil Knight which is now one of the richest people in America. Taking any strategy into consideration will also involve an impact analysis and risk, therefore, any potential consequences and levels of risk involved and how to overcome those risks will be covered in the next section. It is very unreasonable to say that one strategy will fit globally because the rules and regulations and circumstances are different in different countries (Moore, 2003). The customer experience has been developed by staff trained to help and persuade sales. Its industry leading performance is backed by excellent product quality and great customer focus as well as a fantastic marketing strategy. Nike understands the use of involving customers into the business and therefore offers internet sites where customers can share their interactions and experiences, can give their suggestions. The Demand for sporting goods is increasing over the period. https://www.google.com.pk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-. These financial figures are reflection of great success of Nike in global market as these are taken after assuming the price rise in U.S. and all the changes in the currency exchange rates have taken into consideration. Nike is the world market leader in athletic shoes and apparel and operates in more than 200 countries. 2015 to attain sustainable, long term competitive advantage that these sweatshops are conducting their activities in unpleasant and conditions... Q=Nyse % 3ANKE & fstype=ii & ei=6w68VomINMOnu have collaboration with Apple for incorporating technology terms... 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